Since the author started investigating what is happening in the Irish beef sector he has considered that the crisis has resulted from a failure to understand what is happening in Ireland’s primary market, the UK. It shows a failure in the way market information is transmitted between the retail consumer and the farmer. More recently the author has taken a look at the UK supermarket sales. Ideally this would involve visiting stores but for the purposes of this article online is fine as it gives a clear indication of what is happening.
It does not need saying that both the UK and Irish markets are dominated by a few food retailers. Tesco, Lidl and Aldi are common to both. In the UK, Tesco, Sainsbury and Asda are dominant in the fresh meat sector. What is of note is the commonality of their operational practices regardless of national boundaries.
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